Review concepts, scenes and campaign copy

Read the creative direction as a whole#

After planning completes, open the campaign’s Concepts area. Compare the three directions against the objective, audience, supplied facts and brand. Choose the one that tells the clearest story.

The plan proposes scenes, copy and visual guidance. Those suggestions are not completed media, and a five-scene plan does not mean five clips have already been generated or charged.

Check the details that matter#

1. Check the hook, audience, product or property details, offer and ending.
2. Review scene descriptions and reference assignments. Keep the real subject and your intended sequence clear.
3. Read the exact narration aloud and shorten it if it is too dense for the scene.
4. Check captions and call-to-action wording for spelling and unsupported claims.
5. Approve the direction when it is ready, then select outputs and request a quote.

Changes can require a fresh quote#

A quote belongs to the plan and settings it was created for. If you edit the direction, outputs, quantities or finishing choices, review a new quote instead of relying on an earlier estimate.

Treat approval as your content review. Mechgram does not confirm that a testimonial, property claim, employment statement or product benefit is true merely because it appears in the plan.