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4 guides in Campaigns & briefs
Campaigns & briefs2 min read
Write a brief that gives the AI useful direction
A practical prompt structure, with an example you can adapt.
Campaigns & briefs2 min read
What to include for your type of campaign
A briefing checklist for ecommerce, property, automotive, food and the other campaign types.
Campaigns & briefs2 min read
Review concepts, scenes and campaign copy
Approve the story and wording before turning a creative direction into paid media.
Campaigns & briefs2 min read
Photos, videos, resolution and aspect ratio
Understand 720p, 1080p, vertical formats and the difference between a series and a finished film.