MECHGRAM / PRODUCT ARCHITECTURE

One idea in.
A complete campaign out.

Mechgram is a creative system that connects direction, generation and finishing work. It turns a high-level brief into a clear set of campaign assets while keeping the customer in control of the choices and the spend.

ONE CONNECTED CAMPAIGN
YOU BRINGA briefproduct · audience · feeling
MECHGRAM SHAPESA directionscenes · formats · copy
YOU RECEIVEA campaignimage · film · audio · export
DirectionGenerationFinishing

THE SYSTEM

Seven layers.
One creative home.

Each layer has a job. Together they make Mechgram more useful than a prompt box: the idea is interpreted, costed, made, checked and delivered as one connected piece of work.

01

Experience

The calm, focused places customers use to shape an idea.

CampaignsStudioWalletAccount
02

Mechgram intelligence

A brief becomes a useful creative plan with direction, scenes, copy and deliverables.

Brief interpreterVertical playbooksScene plannerCopy direction
03

Creative tools

Specialised tools turn the plan into a coherent set of images, films and finishing assets.

ImagesFilmsEdit & MotionCharactersCampaignsFinish
04

Orchestration

Mechgram routes work, tracks progress, checks results and keeps the experience understandable.

Quote engineJob queueProvider routingRetries & checks
05

Value & billing

Every paid creation has a visible estimate, a controlled reservation and a recorded outcome.

Coin quoteReservationCheckoutRefund path
06

Workspace & data

Campaign records and finished media belong to the customer workspace, with a clear retention lifecycle.

Campaign recordsPrivate media60-day lifecycleBackups
07

Operations

Health checks, mail delivery, reconciliation and admin controls keep the product ready for real use.

Health checksEmail deliveryReconciliationAdmin controls

Customer-facing tools use Mechgram names. The underlying generation connections stay behind a server-side boundary.

THE REQUEST FLOW

From a thought
to something ready.

The customer sees a simple creative journey. Behind it, Mechgram keeps the important decisions explicit: what is being made, what it should cost and what happened to the job.

01

Bring the brief

Describe the product, audience, feeling and outcome. Add a product link or reference files when they matter.

02

Shape the direction

Mechgram turns the high-level idea into a campaign plan with scenes, formats, copy and useful creative choices.

03

Review the quote

Before anything paid starts, the workspace shows the selected output, assumptions and an approximate Mechgram Coin cost.

04

Confirm the spend

Your coins are reserved only after you choose to continue. A failed or cancelled job can release that reservation.

05

Make and check

The job runs through the server-side creative pipeline, with progress tracking, retries and output checks behind the scenes.

06

Collect the campaign

Images, films, audio, copy and exports return to the private workspace so the campaign is ready to download and use.

THE MECHGRAM DIFFERENCE

The layer
that makes it yours.

Mechgram’s value is the system around the models. It gives a business a considered route from an idea to a usable campaign, with the economics and the creative choices visible along the way.

Direction before generation

Mechgram adds a layer of creative thinking around a prompt. It helps decide what to make, why it belongs together and what should be delivered.

Choice before spend

The product shows the expected output and an approximate coin cost before a paid job begins. There are no surprise generations.

Campaign continuity

A campaign keeps its brief, references, visual language and outputs together so each asset feels like part of the same idea.

Built for finished work

The workflow includes audio, captions, exports and delivery. A customer can leave with something usable, not just an isolated experiment.

Private by default

Generation credentials stay on the server. Customer media is kept in the private workspace and follows a stated retention lifecycle.

Recoverable operations

Queued jobs, provider responses, coin movements and delivery status are recorded so support can explain what happened.

THE CREATIVE SURFACE

A studio with
room to grow.

Every tool belongs to a Mechgram workflow. Customers can start with one output or let Campaign Builder connect multiple formats into a single deliverable.

Images

From a considered product still to a complete listing set.

Image LabProduct AtelierPortrait AtelierDesign StudioListing StudioImage Editor
Films

Build short films from a direction, a reference or a sequence of shots.

Film MakerCinema DirectorShot Builder
Edit & Motion

Adapt, extend and rework existing media without losing the story.

Video RemixMotion StudioScene ReplaceScene Extend
Characters

Keep a recurring identity and visual language consistent across a campaign.

Character Vault
Campaigns

Connect strategy, images, film, copy and deliverables in one brief.

Campaign Builder
Finish

Take the work through sound, captions, sequences and final formats.

Sequence EditorVoice StudioCaption StudioExport Studio
19 connected toolsImages · Films · Edit & Motion · Characters · Campaigns · Finish
Explore the Studio

TRUST BOUNDARIES

Clear about
where things happen.

The architecture keeps sensitive operations away from the browser and gives customers a straightforward account of their work, their balance and their files.

01

In the browser

Briefs, references, previews, quotes and finished-work controls.

02

On Mechgram servers

Authentication, planning, provider credentials, quote calculation, job orchestration and billing webhooks.

03

In the workspace

Campaign records, coin ledger entries, job status and private media references.

04

With external processors

Only the data needed for the selected generation task is sent through server-side integrations. Availability is checked at quote time.

Privacy is part of the product design.

Credentials are never sent to the browser, generated media is scoped to the customer workspace and new media follows the stated 60-day retention lifecycle. See the privacy notice for the full detail.

Server-side integrations
Recorded workspace state
Visible coin economics
Private customer media

READY WHEN YOU ARE

Bring the next idea
into the system.

Start with a brief, explore the Studio or read the guides before you create.